Monday, August 21, 2017

Learn, Share and Be Social with Gina Song from Sears Auto

Share, Learn, and Be Social with Gina Song from Sears Auto as we discuss the new Digital Tire Shopping Experience

When: Tue, August 29 from 6:00 PM – 8:00 PM
Where: 60 E Lake St, Chicago, IL

Join us to learn about the new online tire shopping experience that Sears Auto launched. This new tire shopping experience was designed to be highly user-interactive by integrating IBM Watson's natural language processing and showing tire results for different user driving styles.

Gina Song, Manager of Digital Strategy at Sears Auto, will share how her team came up with the concept, how they collected user ratings, how they connected the web tool to the e-commerce site, how they track the ROI and how the interface has been evolving. Gina will discuss the ins and outs of developing the user experience and get feedback on how it may be improved.

Gina Song is a passionate strategist who loves thinking from the consumer's perspective. Gina has digital strategy, product marketing, and UX experiences at Sears, Motorola Solutions, and Amazon. She is extremely cross-functional in areas such as strategy, marketing and product management and wants to be part of the people who will shape the future of digital advertising and technology.

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